This course will review the Dynamics 365 Customer Insights - Journeys application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, real-time marketing, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended. Dynamics 365 Customer Insights - Data experience is encouraged, either as a prerequisite or as an opportunity for further learning.
Set up and manage Dynamics 365 Customer Insights - Journeys
Advanced configuration for Dynamics 365 Customer Insights - Journeys
Review domain authentication, email best practices, data protection and privacy in Dynamics 365 Customer Insights - Journeys
Manage assets and content settings in Dynamics 365 Customer Insights - Journeys
Manage customers in Dynamics 365 Customer Insights - Journeys
Manage forms and pages in Dynamics 365 Customer Insights - Journeys
Manage emails, segments, and journeys in Dynamics 365 Customer Insights - Journeys
Manage subscription centers and double opt-in in Dynamics 365 Customer Insights - Journeys
Manage website visits, redirect URLs, and social postings in Dynamics 365 Customer Insights - Journeys
Create an on-site event in Dynamics 365 Customer Insights - Journeys
Create a webinar event in Dynamics 365 Customer Insights - Journeys
Promote events, manage registration and check-ins, and review results in Dynamics 365 Customer Insights - Journeys
Advanced event management features in Dynamics 365 Customer Insights - Journeys
Evaluate marketing initiatives with analytics in Dynamics 365 Customer Insights - Journeys
Review the marketing calendar in Dynamics 365 Customer Insights - Journeys
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